Engaging Donors – Fish in Your Own Pond: Combining Analytics and Stewardship

$40.00$50.00

‘Fish in your own pond’ for donors who may have a higher capacity or are prospects for other revenue streams such as monthly giving or planned giving. Combining donor database analytics and stewardship, ensures we are focused on both the art and science of fundraising.

Date: March 18, 2020

Time: 11:30a-1:30p

Location: Tommy Bahama Town Square (map)

Cost:  $40 Member, $50 Non-Member, $55 At The Door

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Description

‘Fish in your own pond’ for donors who may have a higher capacity or are prospects for other revenue streams such as monthly giving or planned giving. Combining donor database analytics and stewardship, ensures we are focused on both the art and science of fundraising.

Donor attrition is at all-time high and second gift conversion is at an all-time low! Our proven method will help you to create deeper relationships with your current donors.

Learning outcomes include:

  • what are the key performance indicators / metrics should all organizations be monitoring
  • what trends are we seeing with donor database analytics
  • how to use RFM (Recency, Frequency, and Monetary Value), LTDV (Long-Term Donor Value), and Second Gift Conversion to raise more money
  • how to overlay a stewardship plan to maximize your analytics efforts
  • how to identify opportunities for your board members to engage in the process
  • what donors are most likely to engage in monthly giving / planned giving
  • how to use analytics to determine if you are ready for a capital campaign

Sam Laprade, CFRE

Sam LapradeSam loves to connect people!

As a professional fundraiser Sam works closely with generous donors to impact some of the most vulnerable people in her community.

Sam’s extensive experience, for close to three decades, in fundraising, media and municipal politics has created an impressive network of community and business leaders.

Over a 30-year period Ms. Laprade has raised money for important charities in her community such as: The Ottawa Hospital Foundation, the Ottawa Humane Society and the Ottawa Mission Foundation.

In 2009, Sam started as Director, Gryphon Fundraising (www.gryphonfundraising.com). Ms. Laprade shares the importance of donor database analytics with fundraising professionals worldwide.

In addition to her work with Gryphon Fundraising, in October 2017, Sam launched her full-time consultancy to assist non-profits with fundraising strategy, stewardship, board relations, coaching and audits.

Ms. Laprade is an engaging speaker who receives high ratings.  Her speaking engagements include: AFP International Conference, the Canadian Association of Gift Planners, the Association of Donor Relations Professionals and AFP Congress (Canada).  Sam was the keynote speaker at the Closing Plenary for AFP Congress 2018. In June 2020, Sam will be the keynote speaker at the National Conference for the Fundraising Institute of New Zealand.

Sam is the creator and radio host of “An Hour to Give” on 1310 News, Ottawa and News 95.7, Halifax.  This show highlights non-profit organizations and philanthropy.

Event Details

Date: March 18, 2020

Start time: 11:30 a.m.

End time: 01:30 p.m.

Venue: Tommy Bahama Town Square