Hurricanes, Headlines, Hoo-Has and Hashtags: What Nonprofits Can Learn From Marketing Gone Wrong

$35.00$45.00

Date: July 16, 2019

Time:  11:30 – 2:00

Location:  Lawry’s The Prime Rib (map)
4043 Howard Hughes Pkwy, Las Vegas, NV 89169

Cost:  $35 Member, $45 Non-Member, $50 At The Door

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Description

Presented by Ephraim Gopin

Over the last 20 years, Ephraim Gopin has seen the good, the bad and the ugly. There is much to be learned from marketing campaigns that performed flawlessly and those that were a big dud or even worse, caused massive backlash. These lessons can help nonprofits improve their fundraising, content and digital marketing, copywriting and communications.

The presentation will look at mistakes- and some successful examples- from various nonprofit and business marketing campaigns. The presentation is a mix of the good and the bad, a chance to learn but also a chance to laugh. Laughter is not only the best therapy but it’s a wonderful educational tool. You’ll cringe, you’ll smile, you’ll shake your head in disapproval but most importantly, you’ll go back to the office with a bunch of simple tricks to use as you engage and interact with donors, followers, volunteers and your organization’s cheerleaders.

Our Speaker

Ephraim Gopin

Ephraim Gopin

Ephraim Gopin is a nonprofit lifer, a third-generation nonprofit executive and fundraiser who has worked on both sides of the table: as an asker (nonprofit) and a giver (foundation). During his nonprofit career, Ephraim has served as a CEO, event planner, alumni director, fundraiser, grant writer and director of communications. He is the founder of 1832 Communications, an agency addressing and solving nonprofit communications and marketing challenges which helps organizations grow their user base and donor lists, increase donations and build brand awareness both online and offline. Ephraim also serves as Director of Communications for I Support The Girls, a national NGO (based in Maryland) which collects bras and feminine hygiene products and distributes them to women experiencing homelessness. Learn more about Ephraim via his online bio or by connecting with him on LinkedIn or Twitter, where he’s always happy to discuss nonprofit life, cooking or 80’s pop music.

Event Details

Date: July 16, 2019

Start time: 11:30 a.m.

End time: 02:00 p.m.

Venue: Lawry’s The Prime Rib
4043 Howard Hughes Pkwy, Las Vegas, NV 89169