Your Next Planned Gift is Just a Phone Call Away


Date:  April 25, 2019

Time:  11:30 – 2:00

Location:  Lawry’s The Prime Rib (map)
4043 Howard Hughes Pkwy, Las Vegas, NV 89169

Cost:  $35 Member, $45 Non-Member, $50 At The Door



Most planned giving donors say “they were simply never asked” for a gift. Learn how your organization can avoid this common pitfall and develop a thriving and profitable planned giving marketing and solicitation plan.

This session will explore current statistics and trends in planned giving and look at new ways to enhance  your organization’s planned giving efforts. Discover techniques for identifying planned giving prospects, soliciting potential donors, and closing the gift over the phone. Learn how to make the ask using the mass communication instruments of mail, e-mail and telephone solicitation. This session will also provide strategy on the selection of donors for a planned giving direct marketing campaign.

Our Speaker

Our speaker, Anthony Alonso, is the President of Catapult Fundraising Inc. and has over 25 years of experience in direct marketing. Anthony has had the honor of working with prestigious institutions such as The U.S. Naval Academy Foundation, The U.S. Military Academy Association of Graduates, The Betty Ford Center, The Hill School, and countless Catholic organizations.

Anthony served three terms on the AFP foundation board, was a founding member of the AFP industry Partners Council, has served as an officer of the N.J. Chapter board of AFP, and is currently the Vice President of the AFP Las Vegas Chapter.

He has provided pro-bono calling services to a myriad of organizations, including the AFP Foundation for Philanthropy. It is Anthony’s expertise that has led his clients to successfully raise over $250 million within the last 5 years from the lower end of the donor pyramid.

Event Details

Date: April 25, 2019

Start time: 11:30 a.m.

End time: 02:00 p.m.

Venue: Lawry’s The Prime Rib
4043 Howard Hughes Pkwy, Las Vegas, NV 89169