The Mystical Secret for Turning Free Content into Valuable Donors


Thursday, July 22, 2021
11:30 am – 1:00 pm

CFRE Credit: 1

REMO Webinar



Most fundraisers still look to direct mail and other traditional channels for acquiring new donors. But the combination of rising direct mail costs and the pandemic forcing our hand to become digital-first means we need to find a new path forward.

But how on earth do you acquire valuable donors online?

More importantly, how do you make sure you’re not spinning your wheels and wasting your budget while figuring out what actually works to acquire online donors?

The good news is that there is a repeatable online donor acquisition model that we’ve been testing, proving, and optimizing for the past 5 years, and in this session, you’ll learn exactly how to apply this methodology to your fundraising program.

In this fast-paced and down-to-earth session, you’ll discover the 4-step model to acquire online donors and learn practical ideas and tactics to make it work for your organization.

Learning outcomes:

  • Attendees will know how to acquire new donors online by reviewing a proven, 4-step acquisition methodology.
  • Attendees will be equipped to grow their email file by learning what makes for an effective free content offer.
  • Attendees will know how to convert new subscribers into new donors immediately by learning how to implement an instant donation page.

Our Speaker

Nathan HillNathan Hill is the marketing director for NextAfter, a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.

Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more. He’s also been a recent speaker at Social Media Week ATX, NRB Convention 2020, the Digital Fundraising Conference 2020, and the 2020 AMA Nonprofit and Cause Marketing conference.

Event Details

Login information for this webinar will be sent via email to all registered participants. Please add the event to your calendar in the meantime.

Date: July 22, 2021

Start time: 11:30 a.m. PDT

End time: 01:00 p.m. PDT

Venue: Online Webinar